Hey, welcome in
Have a quick skim before we jump on a call. This page answers pretty much everything.
Our core services
Three services that, taken together, become a fully done-for-you engine over your Klaviyo account and email marketing. Tap any one to see what's inside.
A one-time buildout that lays the entire foundation of your account:
- Core email flow automations
- Popup opt-in forms
- Segmented lists
- Account integration & backend setup
Every setup starts with a free, in-depth audit so we can tailor a cost-effective solution to exactly what your brand needs, laid out in a clear document before we begin.
Custom · priced after your free auditA recurring monthly service where you fully offload email to us, from idea to copy to design.
- 2–4 campaign emails per week
- Monthly content calendar & strategy
- Bi-weekly A/B tests on popups, flows & campaigns
- Monthly reporting + automated weekly Slack updates
- Bi-monthly list cleaning for deliverability
- Dedicated Slack channel
No lock-in contracts, either party can cancel with 7 days' notice. Invoiced every 30 days.
Priced after a free audit · to your volumeFor high 7- and 8-figure brands that want the full retention engine, everything in the monthly service, plus:
- Full SMS marketing management
- Unlimited flow automation buildouts, no added cost
- Weekly A/B testing across every channel
- Monthly 30-min strategy calls
- Quarterly strategy review + custom deck
Brands we've partnered with
and many more…
The numbers speak for themselves
Four years spent turning email into the most profitable channel for ecommerce brands, across more than twenty industries.
What clients say
A few words from brands I've worked with.
"Really impressed with the work delivered. They brought a strong strategic understanding of Klaviyo, quickly identified the biggest opportunities across our flows and campaigns, and implemented clear improvements that were both data-led and aligned with our brand. Communication was excellent throughout, the designs were strong, and the whole project felt very well managed. Would happily recommend for any ecommerce brand looking to improve retention, flow revenue, and email performance."
"Such a great experience working with Steve. They really know their stuff when it comes to Shopify and email marketing, and it showed in the quality of the campaigns and automations they built for us. Everything felt well thought-out and genuinely aligned with our brand. Super easy to communicate with, delivered on time, and just overall a pleasure to work with. Would 100% recommend and happily work with them again."
"Stephen delivered exactly what we needed for our Klaviyo email flows and Meta creative testing. He built out our Welcome, ABC, and ABB flows with 8 emails each, plus created over 20 still creatives and 3-5 video edits for Meta campaign testing. Communication was clear throughout, and he understood our brand voice quickly. The flows are well-structured and the Meta creatives give us plenty of angles to test. Would definitely work with Stephen again."
"Wonderful experience, super intelligent about Klaviyo, will 100% be working with you in the future! Crushed it."
"Amazing work, thank you so much for everything!"
"Stephen was responsive and did good work in line with what was briefed."
"I wouldn't hesitate to recommend Stephen to anyone looking for help with their email marketing. He's a pleasure to work with."
A few of our high-converting email designs
Tap any design to view it full-size.
Dr.Melaxin
Kiid Coffee
Biome4Pets
Kiid Coffee
CWT
Scramble
Inspected
Scramble
Pet Printed
Play Dirty
Play Dirty
Your first 60 days with us
- Contract, invoice, onboarding form & call, Slack setup
- Brand, customer, product & market research
- Account settings check-over + core segments built
- First 30-day campaign calendar shared
- First design draft for the welcome flow sent for approval
- Flow & campaign copy/design begins
- New popup forms with A/B tests for fast list growth
- Abandoned Browse & Abandoned Cart sent for approval & set live
- Re-engagement of inactive contacts
- Klaviyo billing reviewed and optimised
- All flows live and converting
- Unlimited revisions, turned around in 24–48h
- 2–4 campaigns per week rolling out
- Ongoing campaign management & reporting
- 3+ A/B tests per week across campaigns, flows & popups
- Continual flow updates and growth consulting
What results can I expect?
Quick wins from the popup and re-engagement in weeks 1–2. As flows go live in the back half of month one you'll start seeing ROI, with the real jump from day 30 onward. Month three is typically the biggest, and it keeps rising from there.
Straight from our clients' Klaviyo dashboards
45% of total revenue attributed to email, up 171% year on year
Attributed revenue up 450%, reaching 62% of total revenue
Attributed revenue up 327% in a single month
Attributed revenue up 183%, now 70% of all revenue
118% increase in attributed revenue in 30 days
50% increase in attributed revenue in 30 days
Open rate up 152% and click rate up 42% across 400,000+ recipients
Welcome to the crew
We treat every client as a performance-focused partnership, fast execution, clear communication, shared commitment to growth. Our best clients share these values:
Results over polish
You judge the work by what it earns, not by hours spent on tweaks that never move the needle.
Open to testing
You're happy to try things, read what the data says, and change course when something works better.
Serious about scaling
You're growing already, and you want email pulling real weight as a revenue channel, not quietly ticking over.
Quick to reply
You come back with feedback inside a working day or two, so campaigns keep moving forward.
Background on me
My name's Stephen, and I'm now personally responsible for over $20 million in monthly attributed revenue for our clients.
My first ever business was a sustainable health and fitness discount card. Sounds niche, right? I thought so too. We scaled it to 10,000 paying members in year one. Then the entire country got locked down for two years. Brilliant timing. We still held onto over 80% of our members.
After that I became a Commercial Director at a children's skincare brand that went on Dragon's Den, and was called the most prepared pitch they'd ever seen. I was managing six-figure retail deals, running ads, writing emails, and doing approximately everything else until we hit seven figures.
Coming out of that I had one clear takeaway. Once a brand has done the hard work of acquiring customers, the email list is sitting there as an untapped revenue channel most brands barely scratch the surface of. I wanted to be able to leverage the skills I'd learnt in order to unlock this revenue channel for brands.
Four years later I've driven over $25 million in Klaviyo-attributed revenue across fashion, wellness, beauty, food, kids brands, and a few others I probably can't mention at a dinner party. The results speak for themselves, and I haven't had to pick and pack anything since.
Frequently asked questions
No 3- or 6-month lock-ins, cancel anytime. We keep clients by delivering results, which is why everyone works with us on a simple month-to-month basis.
Every account is different, so pricing is tailored to what you actually need. Before you pay anything, we run a free, in-depth audit of your account and come back with a custom action plan and an honest estimate of what's achievable. We only take on work we're confident will pay for itself many times over.
As a fully done-for-you service, expect 10–15 minutes a week to review and greenlight designs, plus a monthly strategy sit-down. You can be as involved as you like, we give you back your time while building a profitable email system.
In the free audit we give you an honest, no-fluff estimate of what's achievable and by when. If we don't think we can generate a strong return for your brand, we'll tell you straight, before you spend a penny.
Unlimited revisions until you're 100% happy, a core part of our process. We also run our own internal review before anything reaches you, to minimise back-and-forth.
You work directly with Stephen, a senior operator who has actually run and scaled ecommerce brands, not a junior account manager you get handed to after signing. With $25M+ in Klaviyo-attributed revenue behind us and two quality checks on everything before it reaches your list, we only take on brands we're genuinely confident we can grow.
Book a free strategy call
A no-pressure chat about growth opportunities for your brand via email & SMS. At the very least, you'll walk away with actionable tips.
Trouble scheduling? Email Carlos@smilesconsulting.co.uk